On the evening of September 21, the Business Diagnostic Practice (BDP) project for the fall semester of the 2024-2025 academic year was officially launched. As a special project of Xiamen University is MBA, BDP has been integrating industry and education to allow students to combine theoretical knowledge with practical skills in solving practical problems in enterprises since its inception. It has now been launched into the fifth phase of the project. It not only cultivates students problem awareness and innovation ability, but also provides enterprises with solutions to break through bottlenecks and promotes in-depth cooperation between schools and enterprises. It is an innovative practice in Xiamen University is MBA education.

After multiple rounds of screening and communication by the MBA Center project team, Xiamen Robofen Co., Ltd. became one of the five companies participating in this project.

Mr. Wang Zhiyou, co-founder of Xiamen Robofen Co., Ltd., represented the company and delivered a speech as a corporate guest at the event.

To strengthen the integration of schools and enterprises and jointly build a new platform for school-enterprise cooperation, academic tutors on each topic presented commemorative cups to enterprise representatives. Zhou Minqin, deputy secretary of the Party Committee of Xiamen University School of Management, Professor Yu Xiaoyu, deputy dean of Shanghai University School of Management, and academic tutors present They took photos with company representatives.

Mr. Ouyang Yiwen, Vice President of Technology of Xiamen Robofen Co., Ltd., introduced the corporate topic to everyone: cracking the Achilles heel of the invisible champion of new energy vehicles - the operation optimization of intelligent manufacturing enterprises. He elaborated on the project background, specific content and Challenges faced, etc., aim to use the actual vitality and challenges of enterprises to ignite students enthusiasm for participation and enable schools and enterprises to have in-depth discussions on innovations and breakthroughs in the development process of enterprises.

This cooperation between Fengyuan and Xiamen University will introduce more cutting-edge management concepts and innovative thinking to the company, helping Fengyuan achieve higher-quality development in the field of robotic intelligent manufacturing.